Privacy Policy

1. Introduction

Formula ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered form creation platform with conversation mode, AI assistance, and multiple embedding options.

By using Formula, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

3. How We Use Your Information

We use the information we collect to:

• Provide and maintain the Formula service
• Process your forms and collect responses
• Generate AI-powered form suggestions and improvements
• Process payments and manage subscriptions
• Send important service notifications and updates
• Provide customer support and respond to inquiries
• Analyze usage patterns to improve our service
• Detect and prevent fraud or abuse
• Comply with legal obligations

AI Processing: Your form content may be processed by our AI systems to provide intelligent suggestions and generate content. This processing is done securely and your data is not used to train external AI models.

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With trusted third-party services like Stripe (payments) and Supabase (database hosting)
• Legal Requirements: When required by law, court order, or government regulation
• Business Transfer: In connection with a merger, acquisition, or sale of assets
• Consent: When you explicitly authorize us to share specific information
• Safety: To protect the rights, property, or safety of Formula, our users, or others

5. Data Storage and Security

Your data is stored securely using industry-standard encryption and security measures:

• Data is encrypted in transit and at rest
• Access controls and authentication for all systems
• Regular security audits and monitoring
• Secure data centers with physical security measures

We use Supabase for database hosting and Vercel for application hosting, both of which maintain high security standards. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Data Retention and Deletion

Immediate Data Deletion: When you delete your Formula account, all of your personal data, forms, responses, and associated information are immediately and permanently deletedfrom our systems. This includes:

• Your profile information and account details
• All forms you've created
• All responses collected through your forms
• Analytics data and usage statistics
• Payment history (except as required for legal compliance)

For active accounts, we retain your data as long as your account remains active or as needed to provide services. Some data may be retained for longer periods only when required by law or for legitimate business purposes (such as fraud prevention).

7. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Update or correct inaccurate personal information
• Deletion: Delete your account and all associated data immediately
• Portability: Export your forms and data in standard formats
• Objection: Object to certain processing of your personal information
• Restriction: Request that we limit how we use your information

You can exercise these rights through your account settings or by contacting us at privacy@formula.com

8. Live Demo and Interactive Content

Our website includes live, interactive form demos that showcase conversation mode and other platform capabilities. These demos use actual form functionality but are for demonstration purposes only:

• Demo responses are not stored permanently and may be cleared periodically
• Information entered into demo forms is used solely for demonstration
• Demo data should not be used for collecting real user information
• Demo interactions help showcase conversation mode and AI assistance features

These live demos allow you to experience the platform's conversation capabilities before creating an account.

9. Cookies and Tracking Technologies

Formula uses cookies and similar technologies to:

• Maintain your login session
• Remember your preferences and settings
• Analyze site usage and performance
• Provide security features

You can control cookies through your browser settings, though disabling certain cookies may affect functionality.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer your personal information, we ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.

11. Children's Privacy

Formula is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will delete such information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by:

• Sending an email to your registered email address
• Posting a prominent notice on our website
• Providing an in-app notification

Your continued use of Formula after any changes indicates your acceptance of the updated Privacy Policy.

13. Third-Party Services

14. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

We will respond to your inquiry within 30 days of receipt.

15. Regional Privacy Rights